The internet as we know it is built on the ability of mega tech corporations to collect as much data about us as possible so that they can monetize our time using their sites and services. Once they know as much about us as they possibly can, they can sell the data to advertisers or use it to target us with new products based on our deepest desires. There are alternatives to this model, however, and one of the big players in the privacy-first market, ProtonMail is updating its brand as it looks to the future.
ProtonMail is restructuring and rebranding all of its privacy-focused products into a single service, with the new name: Proton. This means that the company’s email, VPN, cloud storage, and calendar will now all come bundled together as a single $9.99 a month subscription. Proton is now offering a comparable service to Google’s One subscription model, which bundles in a variety of services. Included in the monthly subscription fee is 500GB of encrypted cloud storage space, which is a big increase in the space available on older plans. It is worth noting that with Google One, you only get access to the company’s VPN service if you go for the 2TB of storage and above services.
Proton offers users what it calls a better internet where privacy and freedom come first. The company does not collect your data and uses encryption to ensure that it stays secure. The move to unify all of Proton’s different services to offer a full suite of what now could be called the basic necessities for daily internet use offers users a chance to fully protect themselves and their data when online. This service offers users a genuine alternative to the practices described above.
As well as packaging all these services together, Proton is overhauling the visual identity of its brand with the new logos (as shown above) offering a softer and sleeker tone than the original grey padlock icon that formed the old ProtonMail logo.
The price of this new bundled subscription does mean that you are paying a premium to access these types of services, but this is a price that may are willing to pay. If you are interested in protecting your data, this type of deal may be for you. Another thing that could interest you is our guide to help you delete everything Google knows about you.
